Small Business Tackle Box


Introducing the Small Business Tackle Box™  for service providers!

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Meeting Your Captain, Rick Jones

Make Your Business More Profitable

I believe that businesses exist to "feed sheep." Sheep are like yourself, your family, your associates, your suppliers, your customers, your community, your country, and your world. The truth is that only a PROFITABLE business can "feed sheep."

The Small Business Tackle Box™ is designed to help small business owners make their businesses more successful and more profitable in order to fulfill the commandment to "feed my sheep."

  • A small business is a privately held entity without any stock trading or institutional investors. In other words, a business where you, the owner, control your own destiny. It's business, that on average, generates less than 4 million dollars in annual revenues.
  • There is nothing small about small businesses. In fact, there are a total of 28 million businesses in America today and over 27 million of those meet my definition of a small business.

The Small Business Tackle Box™ is specifically designed for small businesses in the service sector. Businesses like marketing and communications agencies, designers, sign makers, painters, plumbers, landscapers, dry cleaners, auto repair shops, gift shops, clothing stores, restaurants, caterers, and any other business that provides services directly to consumers and other businesses.

Those who use and apply the principles of the Small Business Tackle Box™ will:

  • Change the way you feel, think, and work.
  • Analyze the true strengths and weaknesses of you, the business owner, and your business.
  • Create a specific vision for your business.
  • Identify the real purpose of your business.
  • Target your BEST customers and prospects for your business.
  • Set challenging, yet realistic, goals for your business growth and profitability.
  • Develop specific plans for achieving your goals.
  • Use tools to help you execute your goals each and every day while measuring your progress along the way.

The Tackle Box Curriculum Includes Four Modules

PART ONE: The Starting Line

  • Making the DECISION to maximize your business by changing the way you think and do.
  • Analyzing your PERSONAL strengths and weaknesses as the business owner.
  • Identifying the strengths and weaknesses of your BUSINESS where you are TODAY.

KEY TAKE AWAY – Identifying and accepting the BRUTAL TRUTHS about where you and your business are today.

PART TWO: Where You Want To Go

  • Finding, articulating, and/or redefining the VISION and PURPOSE of your business.
  • Identifying the ideal CUSTOMERS for your business.
  • Defining what SUCCESS looks like for your business.

KEY TAKE AWAY - Avoiding "READY, FIRE, AIM" with clear and consistent direction for your business and where you want it to go.

PART THREE: The Road Map

  • Setting GOALS and PRIORITIES for everything you do.
  • Breaking goals into achievable components.
  • Identifying your HIGHER CALLING.

KEY TAKE AWAY - Writing down specific goals for your life and business leads to success in all areas.


  • Developing your specific STRATEGIC PLAN to reach your goals.
  • EXECUTE the plan daily.

KEY TAKE AWAY - Tools to help you plan and execute your goals, measure your success, and make easy adjustments to keep you on the road to success.

We've Got Answers To Your FAQs

  • q-iconWhat if I’m not in business yet?

    The Small Business Tackle Box™ was created for the small business owner in mind. The curriculum is most conducive to existing business owners. However, the concepts taught are highly applicable to someone who is thinking about launching a business in the near future to ensure they’re setting themselves up for long-term success.

  • q-iconHow much time do I need to invest in the course?

    You’ll have two weeks to go through each module (there are four modules for a total of eight weeks). It was built this way so that you would have plenty of time to watch the lessons, fill out your workbook, and execute the steps in your business.

  • q-iconWill I have access to the entire program when I register?

    No. The Small Business Tackle Box™ is methodically designed and only released one module at a time (every other week). This is the most effective way to deliver and ensure a highly-valuable experience.

  • q-iconDo I need any special technology?

    The course takes place online, which you can access from your desktop, laptop, tablet or smartphone. Each module contains a video and a PDF workbook. You will have access to download an MP3 of each lesson as well.

  • q-iconIs this for certain types of businesses? Will this work for me?

    These concepts are applicable to all types of business owners and are especially conducive to service-providers.

  • q-iconDo I need to do any sort of preparation before signing up?

    No need for any preparation at all except an open-mind and a positive attitude.

  • q-iconI don’t live in the US. Can I still participate?

    Absolutely. The content is available entirely online from anywhere in the world.

FishBait Success Stories
From Real Small Business Owners