The Bible says in Proverbs 29:18, “Where there is no vision, the people perish.” Dreams are the incubators of business and of life itself. The logo of Steven Spielberg’s company DreamWorks is a boy fishing off a crescent moon. I live in South Carolina where our state’s logo is the palmetto palm and the crescent moon. But personally, I prefer … Read More
A Weekly System
I have made a living based on creating and implementing BIG CREATIVE IDEAS that break through the clutter. Creativity seems to be more of an art than a science, but the old coach in me begs for structure, process and systems. So, I’ve organized my week to be both creative and structured, with the goal of being creatively productive. Sunday I call DREAMS day. I go … Read More
A Case For Rest & Relaxation
I just got back home from an eight day vacation in St. Kitts in the Caribbean. A vacation with a little bit of activity and a whole lot of rest and relaxation. Some business persons will tell you that vacations are for wimps. I totally disagree with that kind of thinking. I had a terrific former boss in Chuck Jarvie. … Read More
In Praise Of Marketing Annuities
Most everyone understands financial annuities. The Webster Dictionary defines an annuity as “an amount payable yearly or at other regular intervals.” I think one of the most undervalued and underrated assets in marketing is the MARKETING ANNUITY. These are the campaigns that last for a long time and become part of the fabric of our culture. Here are a few … Read More
The Need For Strategic Thinking
Today’s topic is Strategic Thinking. Or, rather the lack thereof. We live (and communicate) in the IMMEDIATE, and, frankly, that’s not so good for THINKING. Our Puritan DNA makes us believe that if we are not DOING something or RESPONDING immediately at all times, then we are not working. We don’t seem to realize that thinking is critical to business … Read More
Fridays Are Sales Days
In the 1960s Academy Award winning motion picture Never on Sunday, Greek actress Melina Mercouri plays a prostitute who never “works” on Sunday. I might suggest we steal that concept and vow to never make new business sales calls on Mondays. After all, all God’s children hate Mondays. Including me and thee. Here’s why I hate selling on Mondays. Firstly, … Read More